Good web site page title advice

Title tags are an essential element for all web site pages.  This is all too often overlooked in fact there are over 23million web site pages that are totally untitled.

Page titles are used by search engines as a strong indication of the actual page content.  So an untitled page is very unlikely to be found for it's actual content.

Another problem is that often the same page title is used for all pages.  This is the lazy persons solution but is just as bad as having no title at all as search engines will simply disimiss all page titles.

So if you have not really given that much thought to your page titles think again.  They are essential to your web site pages appearing in good search positions.

A good page title will be no more than 65 characters (including space).  This is the  length that Google can display when it returns search results.  The objective is to describe your page within that limit.  But technically Google will index around 1100 characters.  But short and sweet is the general rule.

A good description of your page, within the 65 character of displayed text is likely to obtain more actual visits to your website.  Consider the two versions below and decide for yourself which is more comeplling:

1.  Search Engine Optimisation - good web site page title advice
2.  Services web design - search engine optimisation - good web site page title advice for your web site.

Both the above are fine but my adding the company name I have removed the important context of the page.  If I were to use version 2 this is what would be actually displayed:

Services web design - search engine optimisation - good web site...

If I were searching for "page title advice" the above page title gives no clue that the answer to my search can be found on this page.

Think about your primary keyword for the page by considering who you have written your page for.  What will people interested in your content search for to find it?  Remember each web site page is unique i.e. each page of your website has an equal chance of being found for what it contains.

For more advice or for practical help Services Web Design - search engine optimisation